Privacy Policy
Last Updated: 03/03/2026
At ALIXIR, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website, make a purchase, or interact with us.
By using our website, you agree to the practices described in this policy.
1. Who We Are
ALIXIR is a brand providing professional-grade tile and stone cleaning products. We act as the data controller for personal information collected through our website.
Contact Email: support@alixir.uk
2. Information We Collect
We may collect the following types of personal information:
a) Information You Provide
Full name
Email address
Phone number
Billing and shipping addresses
Payment details (processed securely by third-party payment providers)
Messages submitted through contact forms
Newsletter subscriptions
b) Automatically Collected Information
IP address
Browser type and device information
Pages visited and time spent on our website
Cookies and tracking data
3. How We Use Your Information
We use your information to:
Process and fulfil orders
Communicate order updates and service-related messages
Respond to enquiries and customer support requests
Improve website performance and user experience
Send marketing communications (only if you opt in)
Comply with legal and regulatory obligations
4. Legal Basis for Processing (GDPR)
We process personal data based on:
Contractual necessity – to fulfil orders and services
Consent – for newsletters and marketing communications
Legitimate interests – improving services and preventing fraud
Legal obligations – tax, accounting, and regulatory compliance
5. Cookies & Tracking Technologies
We use cookies to enhance your browsing experience and analyse website traffic.
Cookies help us:
Remember user preferences
Enable website functionality
Analyse site performance
You can manage or disable cookies through your browser settings.
6. Sharing Your Information
We do not sell or rent your personal data. We may share your information with trusted third parties, including:
Payment processors
Shipping and courier services
Website hosting and analytics providers
Legal or regulatory authorities when required
All third parties are required to process your data securely and lawfully.
7. Data Security
We take appropriate technical and organisational measures to protect your personal data, including:
Secure servers and encrypted connections
Restricted access to personal information
Regular system monitoring
However, no method of online transmission is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal data only for as long as necessary to:
Fulfil the purposes outlined in this policy
Comply with legal, accounting, or regulatory requirements
When data is no longer required, it is securely deleted or anonymised.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details below.
10. Marketing Communications
You will only receive marketing emails if you have opted in. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
11. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
12. Children’s Privacy
Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes. Updates will be posted on this page with a revised “Last Updated” date.